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Event AgileDC Conference starts on Oct 26, 2026, 8:30:00 AM (America/New_York)
Business Value Estimation
Location: Conference D - 10/26/26, 11:30 AM - 10/26/26, 12:15 PM (America/New_York) (45 minutes)
Business Value Estimation
Chris Sims
Agile Coach
(650) 539-9340
Chris Sims
Agile Coach
(650) 539-9340

Chris Sims is a certified scrum trainer, agile coach, and recovering C++ developer who helps organizations improve their productivity and happiness. Chris is the founder of Agile Learning Labs and the co-author of two best-selling scrum books: The Elements of Scrum and Scrum: a Breathtakingly Brief and Agile Introduction. More of their writing can be found on the Agile Learning Labs blog. Before starting Agile Learning Labs in 2007, Chris made a living in roles such as: scrum master, product owner, engineering manager, project manager, software engineer, musician, and auto mechanic.


Does your team have an estimate for the business value of each story? Business value estimates enable a more rational ordering of the product backlog, which results in the team delivering more value. Participants will gain an understanding of the essence of business value; it’s more complex than just revenue. They will also learn a surprisingly simple technique to estimate business value. This is a hands-on learn-by-doing session.